FDA requests R.J. Reynolds to take cigarette brands out of sale

Published on February 8th, 2017 00:00

The U.S. Food & Drug Administration (FDA) requested R.J. Reynolds Tobacco Company to clear four new cigarette brands away from the tobacco market. This is the first occasion the organization has requested a significant cigarette firm to end selling cigarette brands.

The FDA was provided with regulatory review of smokes in 2009, such as authority to demand new brands to show they do not subject smokers to more dangerous substances, new components or higher levels of menthol. FDA mentioned the four cigarette brands had various features from existing ones, and said Reynolds had not demonstrated there were no new public health issues around the new goods.

“We commend FDA for taking this action,” said David Willoughby, Chief Executive Officer of ClearWay Minnesota. “It is noteworthy that two of the affected brands are menthol-flavored, since menthol cigarettes are known to have more addictive properties and the tobacco industry has marketed menthol products deliberately to African Americans, young people and other groups. Here in Minnesota, more than a quarter of adult smokers smoke menthols and nearly half of teen smokers do.”

Camel is one of the several most famous cigarette brands among smoking people, based on the 2013 National Survey on Drug Use and Health. Camel Bold Crush consists of a capsule in the filter that emits menthol when smashed. R.J. Reynolds greatly advertised its Camel Crush cigarettes, together with promotions in magazines with a large audience of teenagers.

According to the FDA, all four cigarette brands taken from the market can no longer be marketed.

“We encourage FDA to continue using its authority to prevent the tobacco industry from engineering new, deadly products to addict the American people,” said Willoughby.