Studies made by Dr. Robert Branston, director of the school of Management Center, has urge Irish health welfare to call for a new unknown system to regulate the State of the Tobacco Industry.
Dr Branston's studies shows that tobacco companies enjoy income edges of up to 60% after responsibilities on sales in Ireland – around three or four times more than those reached by drinks and food production. The combined profits of tobacco companies that verify the Irish market collected 104 million euro in 2011 from revenues of 226 million euro. These studies designed the earlier work that Dr. Branston carried out with Professor Anna Glimore from the Department of Health. The Irish Department of Health affirmed that smoking-related sickness that is costing the State 2 billion euro a year, compared to whole tobacco tax receipts in 2011 of 1.45 billion euro.
The proposal by The Irish Heart Foundation and Irish Cancer Society would lead government to restrain excessive profits being made by multinational cigarette companies. The companies should pay for big economic cost of smoking that cause diseases. Speaking at the launch of the Irish Cancer Society / Irish Heart Foundation joint pre-budget submission in Dublin, said Dr. Branston that by reducing the industry's profits to a normal level of 12-20%, the state can take up to an additional 67 million euro in tax from tobacco companies without any influence on the price of cigarettes.
The offer was cultivated by five national Irish newspapers: "The Irish Examiner, The Daily Mail, The Independent, The Irish Times and The Star. Dr. Branston was also asked about his studies on RTE TV and Newstalk Radio. Dr Robert Branston's studies support the offers made by Chris Macey from the Irish Heart Foundation. Dr. Branston affirmed the fact that only three major tobacco companies verified virtually the global Irish tobacco market; the lack of competition due to hurdles to market the entry amplified by tobacco control measures such as display bans and ads, and the absence of addictive substances that leads to major profits. Through the regulation system, the State could reduce profits at a reasonable rate.
"Tobacco multinationals can continue be responsible for main prices and make some profits as their products are extremely cheap to make, are highly addictive and competition in such a highly regulated market is limited, affirmed Dr. Branston. " This profitability creates ability and incentive for "tobacco companies" to the prejudice of public health."
Kathleen O'Meara of the Irish Cancer Society said that more then 65 million euro the State could generate through tobacco industry regulator that would pay for some measures of tobacco smuggling and to help smokers to quit this habit quickly.